EcoQ: H&M’s Cycling Collection

H&M, in collaboration with Brick Lane Bikes, is planning to launch a stylish 11-piece menswear collection designed for the dapper urban cyclist. The collection is set to launch March 7, 2013 as part of H&M’s “Conscious” label and will feature sustainable materials, such as organic cotton, recycled cotton, and recycled polyester.

Feya Buchwald, founder of Brick Lane Bikes stated, “We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best.”

H&M designer Peter Klussell says the collection has “all the utility and function riders need, combined with a great sense of style.” He adds, “We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure.”

Anita Dolce Vita

Fashion and culture blogger featured in Newsweek's Daily Beast, Huffington Post, Curve, Autostraddle, MTV/LOGO's AfterEllen, SF Weekly, Globe & Mail, DIVA, GO Mag, Beijing Review, and Bosnia's Manjine.BA. Education/Credentials: University of New Mexico (B.A., magna cum laude); New York University (MPA, top marks); SUNY Downstate Medical Center (BSN, cum laude); NYS RN.

More Posts - Twitter - Facebook