History Lesson: 1954 Brooks Brothers Encourages Women to Buy Men’s Shirts

Did you know that, in 1954, the Brooks Brothers store in NYC opened a counter for women to buy men’s shirts? Women flocked to the menswear shop (Brooks Brothers’ full *womenswear department did not launch until 1976) , prompting Life magazine to write an article about how “ladies shop for themselves in a man’s store.” Prompt rainbow: The more you know!

Life Mag

More from Anita Dolce Vita

PHOTOS: dapperQ/Whitney Day Events New York Fashion Week Show

Since dapperQ’s inception, we have seen a proliferation of blogs, models, and...
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.