Almost a year ago, we reported that Ellen DeGeneres was launching a new lifestyle brand. Named ED, the brand has finally launched and offers some apparel, although at the moment limited and prohibitively expensive for some (not all). Nevertheless, we love Ellen’s style, want to support queer women-owned empires, and also want to share our favorite styles on the site so far:
ED Solid Merino Tailored Jacket, $245
ED Seersucker Jacket, $195
ED Windowpane Merino Tailored Pant, $175
ED Micro Plaid with White Collar Shirt, $145
Fashion sites like WWD have lauded ED’s successful launch, which boasted over 300,000 new site registrants and several sold out items within 24 hours of going live. ED got huge support from Ellen’s celebrity fans on Twitter, including Madonna, Justin Bieber, Kim Kardashian, Pharrell Williams, Ashton Kutcher, Neil Patrick Harris, Britney Spears, Ariana Grande and Kerry Washington. We can’t wait to see what ED has in store next!