Recently, a good friend interrupted one of my many public tirades about how much I just love, love, LOVE cupcakes so that she could tell me something I was not prepared to hear. She confessed to me that she just “couldn’t get down” with cupcakes the way I do. Blasphemy! This is like telling the Pope you’re not a big fan of Catholicism. She went on to explain that cupcakes are just so effeminate and girlie. I gave her the crooked eye, because I never really considered the gender politics of cupcakes (of all things).
Apparently, she does not stand alone in her position on these frilly little sweets. In 2009, David Arrick launched Butch Bakery, a bakery specializing in bringing the masculine aesthetic to cupcakes. When I asked Arrick what prompted him to open Butch Bakery, he replied, “I just decided that cupcakes were cliché and a bit delicate. Who decided that was so?” Touché.
His cupcake creations come in 12 uniquely masculine flavors that can be topped with decorative chocolate disks (dappered disk styles include Woodland, Camo, Wood Grain, Houndstooth, Plaid, Checkerboard and Marble). You will not find pink frosting, unicorns and sprinkles at Butch Bakery. Oh no, no, no. Instead, you can order mouth-watering, fit-for-the-bois cupcakes in bro-like flavors such as “The Driller,” a maple cupcake topped with crumbled bacon and packed with chocolate ganache.
Butch Bakery does not have a storefront as of yet (although plans are in the works). But, you can get these butch-meets-buttercream treats delivered directly to your door (within greater Manhattan, Brooklyn, and Queens, NY). Finally, a dapper rebuttal to the femme cupcake craze!