Recently, Polaroid eyewear posted this caption on their Facebook page, followed by a short video campaign featuring androgynous model Elliott Sailors rocking pieces from their latest “men’s” and “women’s” collection:
“Menswear, womenswear, whatever wear…the beautiful Elliott Sailors always owns it. Strut here for more:”
Through these shorts, the brand seeks to re-capture their relevance as an innovator, poising their products as retro-cool comebacks. Casting Elliott is a perfect marketing forward-thinking decision, as the direction of fashion is increasingly breaking free from arbitrary binaries. Plus, don’t she look good?
For more on this campaign and Elliott Sailors’ other work, follow her on Instagram here.