In The Atlantic article, “The Gender Politics of Pockets,” author Tanya Ba Su sheds light on how the iPhone may be one of the biggest motivators for designers to tackle a sexist and annoying problem with womenswear: the lack of functional pockets. Ba Su writes, “…the biggest problem might be the lack of pockets in the first place: women’s slacks, dresses, and blazers often have no pockets, or worse, ‘fake’ pockets that serve no utilitarian purpose…
Enter Kirrin Finch, a menswear-inspired that brand began when co-founders, Kelly and Laura Moffat, decided they were no longer willing to settle for ill-fitting menswear and overly frilly womenswear. Kirrin Finch built the foundation for the brand with the perfect fitting menswear-inspired button-up shirt, and now they are offering gorgeously constructed pants – The Windsor Chino – a smartly tailored chino that features colorful accent details and deep, functional pockets. Constructed using mid-weight cotton twill with a touch of stretch, The Windsor chinos are designed for extra comfort and mobility.
“It’s time someone addressed the fact that women deserve to have pockets in their pants. So many of our customers are fed up with fake or tiny pockets that barely fit your hand, much less a wallet, phone and keys,” said Laura Moffat, Co-Founder, Kirrin Finch.
To tackle this industry shortcoming, the team at Kirrin Finch spent over a year perfecting the fit and design of their pants, taking inspiration from both men’s and women’s pants, hosting fit sessions with NY based customers, and working closely with their Brooklyn based patternmaker to develop their Windsor Chino.
“We take a thoughtful and deliberate approach to each new product’s launch to ensure we’ve produced the best fitting garment possible. The time we’ve spent in development is worth it, because our mission is to make people feel comfortable and confident in their clothes and they’re not going to feel that way unless we truly dig deep and understand what our customer wants,” said Kelly Moffat, Director of Operations.
The pants were initially released as a capsule collection to test demand and gain additional feedback from customers. This collection sold out in less than five hours, demonstrating the need for better fitting tailored chinos with unique and functional details. The chinos will available on their website at https://kirrinfinch.com.
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