Suistudio, the younger sibling of Suitsupply, is now offering suiting for women and they are driving home the point by featuring fully suited women alongside completely naked men in their new campaigns.
While most of the suits featured in the campaign have a more “feminine” cut by traditional definitions, they are also creating suiting with more androgynous and masculine silhouettes as well.
Their website states:
Like its older sibling Suitsupply, Suistudio focuses on ensuring a perfect fit and modern aesthetic through its expert tailoring and use of only the finest fabrics from world-renowned Italian mills. Having power suiting at its core, the collection is an array of chic, impeccably tailored silhouettes — a paradox of powerful and playful, it’s a no-fuss look that means business. Take a browse through our new collection and it will soon become apparent: we specialize in suits, but we’re not dressing men.
The campaign is definitely a talking piece, with opinions ranging from applause for the brand showcasing women in atypical reversed sexual roles not often found in fashion marketing to criticism for the messaging and separate branding reinforcing rigid binaries. What are your thoughts?