Earlier this year, UK department store Selfridges announced that it was going gender-neutral, merging their “men’s” and “women’s” departments to create a unisex shopping experience free from stereotypes and limitations. Their Agender Concept Space is their most recent endeavor to advance their overall goal of creating the “future of gender-less shopping.” According to their website:
As part of Agender, Selfridges is creating a unique genderless shopping experience across fashion, accessories and beauty. The Concept Space, devised by renowned designer Faye Toogood, is an environment in which you are given the freedom to transcend notions of ‘his’ and ‘hers’, as you simply find your most desired item by colour, fit and style. Including exclusive designs by both world-renowned and upcoming designers, complemented by exciting beauty launches, these products mark a significant turning point in the way we think about fashion, beauty and style.
While the dapperQ team is in love with the ensembles in the collection, Qwear has pointed out the lack of overall diversity in Selfridge’s campaign and has since launched the social media campaign #whatagenderlookslike.