Fashion Blogger Elliott Alexzander and his collective creative team consisting of Barry Brandon, Michael Robinson, Ashley Borders and Ray Rosa, are gearing up to launch a 15 piece collection of ready-to-wear genderless clothing by GenderFlux.
#GENDERFLUX is currently crowdfunding via IndieGoGo to finish the development of this revolutionary non-binary collection, with the goal of raising $350,000 by May 15, 2016 to produce the first batch of the new fashion line.
In November of 2014, Elliott Alexzander began the first phase of the #GENDERFLUX campaign by launching a single t-shirt design featuring the gender variant/transgender symbol. In only ten days, relying solely on word of mouth and social media, over 300 t-shirts were ordered around the world.
#GENDERFLUX has since teamed up with marketing guru Barry Brandon and launched the second phase of the project. During this phase, the brand added non-binary terminologies to the shirts — including, but not limited to, Gender Fluid, Transgender and Agender. Within a month, eight exclusive new designs were available. Over the course of the second phase of the project, over 1,500 units of shirts, tanks and hoodies were sold.
#GENDERFLUX is now expanding, moving into the next phase of their brand. Their will be using the money earned through the crowdfunding campaign to offer a wider variety of fashion that still remains true to the brand’s message. The design team at #GENDERFLUX, headed up by Michael Robinson, has created this collection to reflect one of their hashtags: #FASHIONFORALL.
#GENDERFLUX is both queer owned and operated and is looking to change the fashion industry by removing gender stereotypes. By acknowledging that gender is a social construct, they have made a commitment to celebrate individuality. #GENDERFLUX has enjoyed early traction in the non-binary community and has been featured in countless blogs such as dapperQ, Vocative and Qwear, who have each referred to the brand as a pioneer in body positivity and as a leader among gender diverse clothing lines.
“#GENDERFLUX seeks to bring awareness to the gender nonconforming communities through education and fashion,” said Elliott Alexzander, creator of #GENDERFLUX. “We are about expressing to the world that being non-binary is not just about identifying as gender fluid or gender variant, but it’s about acknowledging that gender is a social construct that our society is suffering from. We have designed a collection that we hope will transcend the traditional standards of the average department store.”
Head over to indiegogo.com/projects/genderflux to view the whole campaign.